• Platform iOS, Android
  • Duration 1 Month
  • Services Interaction design, UIX Design
    Hybrid application,

The Problem : Online Dating relies heavily on the looks of a person. Humans have an innate tendency to be biased towards beauty. This makes people judge the profiles on the basis of the profile pictures primarily, and restrains them from having actual conversations first, and know each other more.

Our Role : Apparrant technologies took up the task of understanding the vision and the concept of the client and build a mobile application which is a representation of that concept, in a form that is User Freindly, Economically viable, and Technologically Feasible.

Iconography & Branding

Gamifying the process of online dating

Provide a Goal and motivation : Users need to have some goal they want to achieve when they are using a product. In our case the goal is meeting someone who is compatible with them. Have some good conversations, even before seeing their face. We created the interface which induces self motivation by placing a challenge in front of the user, which they need to complete to get the reward.

Prevent Biases : The Profile Picture is hidden on the card swiping screen to save them from biases. A brief profile information snippet, and profile compatibility bar is shown to help the users take the decision.

Help the users make a choice : Taking away the profile pictures results in a different problem. Since users are not able to see the profile pictures, they will not be able to take the decision whether to like or dislike a profile. To fix this, we have to provide enough information which could help the people make that decision. We did this by giving a brief information and a compatibility bar.

Provide a Goal and motivation : Users need to have some goal they want to achieve when they are using a product. In our case the goal is meeting someone who is compatible with them. Have some good conversations, even before seeing their face. We created the interface which induces self motivation by placing a challenge in front of the user, which they need to complete to get the reward.

Reward occassionaly : To keep the user engaged and motivated throughout, there needs to be a rewarding system which can show that the user is actually progressing towards the goal. Qloaked conversations have the profile pictures covered beneath hearts. This overlay starts fading as the conversation progresses. When the whole overlay fades away, the conversation is unqloaked and will not dissappear.

Mobile Screenshots

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Hi,
have a project in mind?

ADDRESS

Aykon Tower, Plot no. 4, Sector 135, Noida, Uttar pradesh, 201304

PHONE

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India: +91 9870411880

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+91-9870411880

+1 484 285 4890

Aykon Tower, Plot no. 4, Sector 135, Noida, Uttar pradesh, 201304

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